Hatchmark — a productized AI practice
The deliverable, on retainer.Not another subscription.
Hatchmark is a done-for-you AI service practice for operators who'd rather pay a premium for a finished asset stream than hire a manager or learn a new tool stack. We pick a narrow vertical, package one specific deliverable, and ship it on a monthly retainer — priced per deliverable, never per hour.
- One niche, three to five anchor clients.
- ChatGPT, Claude, Zapier, QA layer.
- 50–60% delivery / 80–90% advisory margin.
- No software product. Ever.
Practice · 03
Lead flow — Dentistry
October deliverable
142 booked calls · 18 closed
$3,200
flat monthly retainer
Approach
A small firm that runs like a product.
We are not a marketplace. We are not a model. We are a productized service — run on clean roles, standard deliverables, and the audit trail a regulated operator needs.
25–35
retainer clients at steady state
$3–4k
monthly retainer per client
50–60%
delivery margin on productized work
80–90%
advisory / build margin
- Principle 01
One vertical per practice.
Every Hatchmark practice launches in a single niche before a second vertical is layered on. The first three to five anchor clients define the SOPs.
- Principle 02
Deliverable first, not hour first.
The engagement is sold and measured by the asset shipped — content pieces, booked calls, edited videos — never by the time spent producing it.
- Principle 03
Models and humans, both.
ChatGPT, Claude, and Zapier handle the production throughput. A lean QA team owns voice, edge cases, and the things AI still gets wrong.
- Principle 04
Systemize before you scale.
A practice graduates from pilot to steady state only when its steps are written down, automated, and reproducible without the founding team in the loop.
Deliverables
One of these. Pick the one that pays for itself fastest.
Each practice runs one deliverable at first. The second vertical lands only after the first is systemized — so margin grows on ops, not on headcount.
- 01
Content engine
A monthly stream of long-form articles, social posts, and email sequences — written, edited, and scheduled to your brand voice.
- 02
Lead flow
Outbound sequences, scraped prospect lists, and qualification playbooks tuned for one narrow vertical you actually close.
- 03
Video assembly
Short-form and explainer edits from your raw footage — captioned, cut, and posted on a fixed monthly cadence.
- 04
Support desk
First-response coverage for inbound tickets using your existing macros and knowledge base, with weekly escalation reviews.
- 05
Books and proposals
Positioning decks, case studies, and capability docs written and laid out for the deals you most want to win.
- 06
Voice
Inbound call handling and outbound reactivation with a script, a routing rule, and a recap handed back to your CRM.
Economics
Seven-figure run rate, no software shipped.
Twenty-five to thirty-five retainer clients at three to four thousand a month is the path. Pricing per deliverable — not per hour — is what holds the margin open as production costs fall.
$7.5M
Annualized run rate at the target firm size
3:1
Lifetime retention target on advisor-tier clients
$0
Software product shipping budget. By design.
Margin · by tier
Productized delivery
Content, lead flow, support
50–60%
Advisory / build
Strategy + custom automation
80–90%
Volume discount
Negotiated; rarely used
−15pts
Process
Four stops. No surprises.
Every practice moves the same way. The cadence is what makes the unit economics predictable; the variables are the niche and the deliverable.
- 01
Diagnose
One 60-minute call. We pick the vertical, the deliverable, and the volume.
- 02
Anchor
Three to five clients onboarded. We learn what good looks like before we standardize.
- 03
Systemize
The work moves from manual to documented to automated. Margin moves with it.
- 04
Compound
The next vertical layers on. The next deliverable arms into the same chain.
Talk to Hatchmark
One practice, one niche, one deliverable.Let's pick yours.
We onboard a new practice when the diagnosis call tells us the niche, the deliverable, and the first three to five anchor clients. The call is sixty minutes. It is not a sales pitch.
- Bring your niche and your deliverable. We'll bring the math.
- We respond within one business day.